This paper is in the following e-collection/theme issue:

Development and Evaluation of Research Methods, Instruments and Tools (291) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1451) Mass Media/Social Media Communication and Campaigns (409) Public (e)Health, Digital Epidemiology and Public Health Informatics (487) Prevention and Health Promotion (644) Recruitment of Research Participants (257)

Published on in Vol 5, No 9 (2021): September

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/22313, first published .
Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Authors of this article:

Jisun An 1 Author Orcid Image ;   Haewoon Kwak 1 Author Orcid Image ;   Hanya M Qureshi 2 Author Orcid Image ;   Ingmar Weber 3 Author Orcid Image
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