TY  - JOUR
AU  - An, Jisun
AU  - Kwak, Haewoon
AU  - Qureshi, Hanya M
AU  - Weber, Ingmar
PY  - 2021
DA  - 2021/9/24
TI  - Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media
JO  - JMIR Form Res
SP  - e22313
VL  - 5
IS  - 9
KW  - precision public health
KW  - tailored health communication
KW  - social media advertising
KW  - Facebook advertising
KW  - public health campaigns
KW  - effectiveness of campaigns
KW  - public health
KW  - advertising
SN  - 2561-326X
UR  - https://formative.jmir.org/2021/9/e22313
UR  - https://doi.org/10.2196/22313
UR  - http://www.ncbi.nlm.nih.gov/pubmed/34559055
DO  - 10.2196/22313
ID  - info:doi/10.2196/22313
ER  -