@Article{info:doi/10.2196/22313,
author="An, Jisun
and Kwak, Haewoon
and Qureshi, Hanya M
and Weber, Ingmar",
title="Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media",
journal="JMIR Form Res",
year="2021",
month="Sep",
day="24",
volume="5",
number="9",
pages="e22313",
keywords="precision public health; tailored health communication; social media advertising; Facebook advertising; public health campaigns; effectiveness of campaigns; public health; advertising",
issn="2561-326X",
doi="10.2196/22313",
url="https://formative.jmir.org/2021/9/e22313",
url="https://doi.org/10.2196/22313",
url="http://www.ncbi.nlm.nih.gov/pubmed/34559055"
}