This paper is in the following e-collection/theme issue:

Development and Evaluation of Research Methods, Instruments and Tools (481) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1641) Mass Media/Social Media Communication and Campaigns (461) Public (e)Health, Digital Epidemiology and Public Health Informatics (725) Prevention and Health Promotion (986) Recruitment of Research Participants (296)

Published on in Vol 5, No 9 (2021): September

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/22313, first published .
Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Authors of this article:

Jisun An1 Author Orcid Image ;   Haewoon Kwak1 Author Orcid Image ;   Hanya M Qureshi2 Author Orcid Image ;   Ingmar Weber3 Author Orcid Image
Article Authors Cited by (14) Tweetations (15) Metrics

Jisun An   1 , PhD ;   Haewoon Kwak   1 , PhD ;   Hanya M Qureshi   2 , BA ;   Ingmar Weber   3 , PhD

1 School of Computing and Information Systems, Singapore Management University, Singapore, Singapore

2 Yale School of Medicine, Yale University, New Haven, CT, United States

3 Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar

Corresponding Author:

  • Jisun An, PhD
  • School of Computing and Information Systems
  • Singapore Management University
  • 80 Stamford Road
  • Singapore, 178902
  • Singapore
  • Phone: 65 6826 4809
  • Email: jisun.an@acm.org