Published on in Vol 5, No 9 (2021): September

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/22313, first published .
Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Jisun An   1 , PhD ;   Haewoon Kwak   1 , PhD ;   Hanya M Qureshi   2 , BA ;   Ingmar Weber   3 , PhD

1 School of Computing and Information Systems, Singapore Management University, Singapore, Singapore

2 Yale School of Medicine, Yale University, New Haven, CT, United States

3 Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar

Corresponding Author:

  • Jisun An, PhD
  • School of Computing and Information Systems
  • Singapore Management University
  • 80 Stamford Road
  • Singapore, 178902
  • Singapore
  • Phone: 65 6826 4809
  • Email: jisun.an@acm.org