Published on in Vol 5, No 9 (2021): September
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/22313, first published
.
Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media
Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media
1 School of Computing and Information Systems, Singapore Management University, Singapore, Singapore
2 Yale School of Medicine, Yale University, New Haven, CT, United States
3 Qatar Computing Research Institute, Hamad Bin Khalifa University, Doha, Qatar