Published on in Vol 5 , No 9 (2021) :September

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/22313, first published .
Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Jisun An 1 , PhD ;   Haewoon Kwak 1 , PhD ;   Hanya M Qureshi 2 , BA ;   Ingmar Weber 3 , PhD

1 School of Computing and Information Systems , Singapore Management University , Singapore , SG

2 Yale School of Medicine , Yale University , New Haven , CT , US

3 Qatar Computing Research Institute , Hamad Bin Khalifa University , Doha , QA

Corresponding Author:

  • Jisun An, PhD
  • School of Computing and Information Systems
  • Singapore Management University
  • 80 Stamford Road
  • Singapore
  • SG
  • Phone: 65 6826 4809
  • Email: jisun.an@acm.org