This paper is in the following e-collection/theme issue:

Development and Evaluation of Research Methods, Instruments and Tools (511) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1666) Mass Media/Social Media Communication and Campaigns (466) Public (e)Health, Digital Epidemiology and Public Health Informatics (750) Prevention and Health Promotion (1015) Recruitment of Research Participants (305)

Published on in Vol 5, No 9 (2021): September

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/22313, first published .
Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Authors of this article:

Jisun An1 Author Orcid Image ;   Haewoon Kwak1 Author Orcid Image ;   Hanya M Qureshi2 Author Orcid Image ;   Ingmar Weber3 Author Orcid Image
Article Authors Cited by (16) Tweetations (15) Metrics

Journals

  1. de Vere Hunt I, Linos E. Social Media for Public Health: Framework for Social Media–Based Public Health Campaigns. Journal of Medical Internet Research 2022;24(12):e42179 View
  2. Gaysynsky A, Heley K, Chou W. An Overview of Innovative Approaches to Support Timely and Agile Health Communication Research and Practice. International Journal of Environmental Research and Public Health 2022;19(22):15073 View
  3. Hanna J, Nijhawan A, Lehmann C, Medford R. Simulating Facebook Advertisements to Establish Cost per New HIV Diagnosis Using Routine and Targeted Models in a Local Population. Healthcare 2022;10(7):1195 View
  4. Kite J, Chan L, MacKay K, Corbett L, Reyes-Marcelino G, Nguyen B, Bellew W, Freeman B. A Model of Social Media Effects in Public Health Communication Campaigns: Systematic Review. Journal of Medical Internet Research 2023;25:e46345 View
  5. AbuArqub S, Al-Moghrabi D, Alkadhimi A, Fleming P. Social media use among orthodontic professionals: Present and future. Seminars in Orthodontics 2023;29(4):342 View
  6. Al-Moghrabi D, Littlewood S, Juggins K, Flett A, Sood A. The role of orthodontic societies online and on social media: Insights from UK campaigns. Seminars in Orthodontics 2023;29(4):367 View
  7. Desens L, Walling B, Fiedor A, Howard V, Lopez Diaz Z, Kim K, Scannell D. A Comparative Case Study Analysis: Applying the HIPE Framework to Combat Harmful Health Information and Drive COVID-19 Vaccine Adoption in Underserved Communities. Vaccines 2023;11(6):1107 View
  8. Andrade E, Abroms L, González A, Favetto C, Gomez V, Díaz-Ramírez M, Palacios C, Edberg M. Assessing Brigada Digital de Salud Audience Reach and Engagement: A Digital Community Health Worker Model to Address COVID-19 Misinformation in Spanish on Social Media. Vaccines 2023;11(8):1346 View
  9. Oyibo K, Toyonaga S. Conceptual frameworks for designing and evaluating persuasive messages aimed at changing behavior: Systematic review. Computers in Human Behavior Reports 2024;15:100448 View
  10. Obeagu E, Obeagu G. Preventive measures against HIV among Uganda’s youth: Strategies, implementation, and effectiveness. Medicine 2024;103(44):e40317 View
  11. Zannat R, Faisal H, Moni S, Maxwell L. Understanding We Can Do This COVID-19 vaccine campaign elements through message frames and emotional appeals. Discover Psychology 2024;4(1) View
  12. Krouse M, Zak P. Increasing support for economic freedom: responses in a representative sample of US adults. Public Choice 2024 View
  13. Vandrevala T, Morrow E, Coates T, Boulton R, Crawshaw A, O’Dwyer E, Heitmeyer C. Strengthening the relationship between community resilience and health emergency communication: a systematic review. BMC Global and Public Health 2024;2(1) View
  14. Cappella J, Gaysynsky A, Chou W, Heley K, Vanderpool R. Critical Considerations for Using Cultural Targeting and Tailoring in Health Communication Interventions. Health Communication 2024:1 View

Books/Policy Documents

  1. Moura L, Sousa B, Veloso C. AI Innovation in Services Marketing. View
  2. Talukder M, Das I, Afchar M. Business Sustainability Practices in Society 5.0. View