This paper is in the following e-collection/theme issue:

Development and Evaluation of Research Methods, Instruments and Tools (209) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1325) Mass Media/Social Media Communication and Campaigns (404) Public (e)Health (379) Prevention and Health Promotion (486) Recruitment of Research Participants (268)

Published on in Vol 5 , No 9 (2021) :September

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/22313, first published .
Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

Authors of this article:

Jisun An 1 Author Orcid Image ;   Haewoon Kwak 1 Author Orcid Image ;   Hanya M Qureshi 2 Author Orcid Image ;   Ingmar Weber 3 Author Orcid Image
Article Authors Cited by (4) Tweetations (25) Metrics

Journals

  1. de Vere Hunt I, Linos E. Social Media for Public Health: Framework for Social Media–Based Public Health Campaigns. Journal of Medical Internet Research 2022;24(12):e42179 View
  2. Gaysynsky A, Heley K, Chou W. An Overview of Innovative Approaches to Support Timely and Agile Health Communication Research and Practice. International Journal of Environmental Research and Public Health 2022;19(22):15073 View
  3. Hanna J, Nijhawan A, Lehmann C, Medford R. Simulating Facebook Advertisements to Establish Cost per New HIV Diagnosis Using Routine and Targeted Models in a Local Population. Healthcare 2022;10(7):1195 View
  4. Kite J, Chan L, MacKay K, Corbett L, Reyes-Marcelino G, Nguyen B, Bellew W, Freeman B. A model of social media effects in public health communication campaigns: systematic review (Preprint). Journal of Medical Internet Research 2023 View