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This paper is in the following e-collection/theme issue:

Reviews on Usage or other Formative Evaluation Metrics (59) Mobile Health (mhealth) (3628) Wearable Devices and Sensors (1206) Health Risk and Perception in Cognitive Reasoning (33)

Published on in Vol 9 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/56887, first published .
Perceived Risk and Fashion on the Intention to Adopt Wireless Earbuds in the United States Using a Partial Least Squares-Structural Equation Modeling Approach: Empirical Study

Perceived Risk and Fashion on the Intention to Adopt Wireless Earbuds in the United States Using a Partial Least Squares-Structural Equation Modeling Approach: Empirical Study

Perceived Risk and Fashion on the Intention to Adopt Wireless Earbuds in the United States Using a Partial Least Squares-Structural Equation Modeling Approach: Empirical Study

Authors of this article:

Edward M Lee1 Author Orcid Image ;   Chandrasekar Subramaniam2 Author Orcid Image ;   Sungjune Park2 Author Orcid Image
Article Authors Cited by (1) Tweetations Metrics

Journals

  1. Jung H, Kim H. Why human touch matters in AI-generated advertising: dual pathways to consumer satisfaction. Asia Pacific Journal of Marketing and Logistics 2026:1 View