Published on in Vol 9 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/56887, first published .
Perceived Risk and Fashion on the Intention to Adopt Wireless Earbuds in the United States Using a Partial Least Squares-Structural Equation Modeling Approach: Empirical Study

Perceived Risk and Fashion on the Intention to Adopt Wireless Earbuds in the United States Using a Partial Least Squares-Structural Equation Modeling Approach: Empirical Study

Perceived Risk and Fashion on the Intention to Adopt Wireless Earbuds in the United States Using a Partial Least Squares-Structural Equation Modeling Approach: Empirical Study

Edward M Lee   1 * , DBA ;   Chandrasekar Subramaniam   2 * , PhD ;   Sungjune Park   2 * , PhD

1 Bank of America, Charlotte, NC, United States

2 Department of Business Information Systems and Operations Management, University of North Carolina Charlotte, Charlotte, NC, United States

*all authors contributed equally

Corresponding Author:

  • Chandrasekar Subramaniam, PhD
  • Department of Business Information Systems and Operations Management
  • University of North Carolina Charlotte
  • 9201 University City Blvd
  • Charlotte, NC 28223
  • United States
  • Phone: 1 7046878622
  • Email: csubrama@charlotte.edu