This paper is in the following e-collection/theme issue:

Development and Evaluation of Research Methods, Instruments and Tools (632) Innovations and Technology for Physical Activity Education (817) Formative Evaluation of Digital Health Interventions (2823) mHealth for Wellness, Behavior Change and Prevention (3099)

Published on in Vol 6, No 11 (2022): November

This is a member publication of University of Stirling (Jisc)

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

Authors of this article:

Alex Fenton1 Author Orcid Image ;   Aleksej Heinze2 Author Orcid Image ;   McVal Osborne3 Author Orcid Image ;   Wasim Ahmed4 Author Orcid Image
Article Authors Cited by (6) Tweetations (14) Metrics
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JMIR Publications JMIR Publications @jmirpub

JMIR Formative Res: How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fa… https://t.co/tiaoCGIeun

2:02 PM · Nov 25, 2022

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JMIR Formative Research JMIR Formative Research @JMIR_Formative

RT @jmirpub: JMIR Formative Res: How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit https…

2:02 PM · Nov 25, 2022

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Dr. Alex Fenton Dr. Alex Fenton @alexfenton

Journal paper published with the brilliant @AleksejHeinze @was3210 & McVal Osbourne https://t.co/wTeqvXxInB - of in… https://t.co/zfKEoj6bq0

2:47 PM · Nov 25, 2022

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Dr Aleksej HEINZE (He/Him)???????? Dr Aleksej HEINZE (He/Him)???????? @AleksejHeinze

RT @alexfenton: Journal paper published with the brilliant @AleksejHeinze @was3210 & McVal Osbourne https://t.co/wTeqvXxInB - of interest t…

6:52 PM · Nov 25, 2022

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Dr Aleksej HEINZE (He/Him)???????? Dr Aleksej HEINZE (He/Him)???????? @AleksejHeinze

Great #passion4digital collaboration #buyerpersona development steps with @fanfit https://t.co/lcrXJjHlol

6:54 PM · Nov 25, 2022

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Dr. Alex Fenton Dr. Alex Fenton @alexfenton

RT @AleksejHeinze: Great #passion4digital collaboration #buyerpersona development steps with @fanfit

7:48 PM · Nov 25, 2022

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Dr. Alex Fenton Dr. Alex Fenton @alexfenton

RT @alexfenton: Journal paper published with the brilliant @AleksejHeinze @was3210 & McVal Osbourne https://t.co/wTeqvXxInB - of interest t…

10:21 AM · Nov 26, 2022

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Dr Cristina Vasilica Dr Cristina Vasilica @cristinavas

RT @alexfenton: Journal paper published with the brilliant @AleksejHeinze @was3210 & McVal Osbourne https://t.co/wTeqvXxInB - of interest t…

6:14 PM · Nov 26, 2022

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Dr. Wasim Ahmed Dr. Wasim Ahmed @was3210

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit https://t.co/5BVAZzhipF

5:47 PM · Jun 08, 2023

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Dr. Wasim Ahmed Dr. Wasim Ahmed @was3210

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit #phdchat… https://t.co/Ex0IqczeSR

1:31 PM · Jun 20, 2023

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Dr. Wasim Ahmed Dr. Wasim Ahmed @was3210

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit https://t.co/Q2BKIRRcND

1:59 PM · Mar 03, 2024

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Dr. Wasim Ahmed Dr. Wasim Ahmed @was3210

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit https://t.co/MAELnhTRA8 @alexfenton

6:50 PM · Mar 26, 2024

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Dr. Alex Fenton Dr. Alex Fenton @alexfenton

RT @was3210: How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit https://t.co/MAELnhTRA8…

6:51 PM · Mar 26, 2024

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Rachel Lucy Dimond Rachel Lucy Dimond @RachelDimond

RT @was3210: How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit https://t.co/MAELnhTRA8…

8:55 PM · Mar 26, 2024

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