Published on in Vol 6, No 11 (2022): November

This is a member publication of University of Stirling (Jisc)

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

Journals

  1. Sanders C, Markosyan T, Gibson K, Byrd A, Lamm A. Improving Sustainable Food Access and Availability in Rural Communities: An Assessment of Needed Resources. Sustainability 2023;15(7):6293 View
  2. Andrade-Díaz K, Caipe A, Arias-Rios J. Panorama del marketing en salud en el Reino Unido: Un análisis de la literatura. Journal of Economic and Social Science Research 2024;4(1):210 View
  3. Dritsa D, Houben S. How Design Researchers Make Sense of Data Visualizations in Data-Driven Design: An Uncertainty-Aware Sensemaking Model. ACM Transactions on Computer-Human Interaction 2024;31(6):1 View
  4. Harprayudi A, Lantu D, Sushandoyo D. Challenges and Opportunities of Digital Learning: Pedagogical Approaches in Higher Business Education. GATR Global Journal of Business Social Sciences Review 2024;12(4):169 View

Books/Policy Documents

  1. Burton S. Evolution of Cross-Sector Cyber Intelligent Markets. View
  2. Sutherland K. Strategic Social Media Management. View