This paper is in the following e-collection/theme issue:

Development and Evaluation of Research Methods, Instruments and Tools (634) Innovations and Technology for Physical Activity Education (822) Formative Evaluation of Digital Health Interventions (2828) mHealth for Wellness, Behavior Change and Prevention (3104)

Published on in Vol 6, No 11 (2022): November

This is a member publication of University of Stirling (Jisc)

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

Authors of this article:

Alex Fenton1 Author Orcid Image ;   Aleksej Heinze2 Author Orcid Image ;   McVal Osborne3 Author Orcid Image ;   Wasim Ahmed4 Author Orcid Image
Article Authors Cited by (6) Tweetations (14) Metrics

Journals

  1. Sanders C, Markosyan T, Gibson K, Byrd A, Lamm A. Improving Sustainable Food Access and Availability in Rural Communities: An Assessment of Needed Resources. Sustainability 2023;15(7):6293 View
  2. Andrade-Díaz K, Caipe A, Arias-Rios J. Panorama del marketing en salud en el Reino Unido: Un análisis de la literatura. Journal of Economic and Social Science Research 2024;4(1):210 View
  3. Dritsa D, Houben S. How Design Researchers Make Sense of Data Visualizations in Data-Driven Design: An Uncertainty-Aware Sensemaking Model. ACM Transactions on Computer-Human Interaction 2024;31(6):1 View
  4. Harprayudi A, Lantu D, Sushandoyo D. Challenges and Opportunities of Digital Learning: Pedagogical Approaches in Higher Business Education. GATR Global Journal of Business Social Sciences Review 2024;12(4):169 View

Books/Policy Documents

  1. Burton S. Evolution of Cross-Sector Cyber Intelligent Markets. View
  2. Sutherland K. Strategic Social Media Management. View