This paper is in the following e-collection/theme issue:

Development and Evaluation of Research Methods, Instruments and Tools (511) Innovations and Technology for Physical Activity Education (756) Formative Evaluation of Digital Health Interventions (2491) mHealth for Wellness, Behavior Change and Prevention (2922)

Published on in Vol 6, No 11 (2022): November

This is a member publication of University of Stirling (Jisc)

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

Authors of this article:

Alex Fenton1 Author Orcid Image ;   Aleksej Heinze2 Author Orcid Image ;   McVal Osborne3 Author Orcid Image ;   Wasim Ahmed4 Author Orcid Image
Article Authors Cited by (5) Tweetations (14) Metrics

Alex Fenton   1 , BSc, MA, PhD ;   Aleksej Heinze   2 , BSc, PhD ;   McVal Osborne   3 , BA ;   Wasim Ahmed   4 , BA, MSc, PhD

1 Business School, University of Chester, Chester, United Kingdom

2 Marketing Department, KEDGE Business School, Marseille, France

3 Flight Story, London, United Kingdom

4 Management School, University of Stirling, Stirling, United Kingdom

Corresponding Author: