Published on in Vol 10 (2026)
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/90037, first published
.

Journals
- Zhu H, Li W, Huang Z, Hu B, Lin R. Human and digital human narrators in intangible cultural heritage short videos: dual psychological evaluation pathways through customer inspiration to electronic word-of-mouth intention. Frontiers in Psychology 2026;17 View
