Stigma of Dementia on Social Media During World Alzheimer’s Awareness Month: Thematic Analysis of Posts

Juanita-Dawne Bacsu   ¹ , PhD ;   Jasmine Cassy Mah   ² , PhD ;   Ali Akbar Jamali   ³ , PhD ;   Christine Conanan   ¹ , MN ;   Samantha Lautrup   ¹ ;   Corinne Berger   ³ , PhD ;   Dylan Fiske   ⁴ , BSc ;   Sarah Fraser   ⁵ , PhD ;   Anila Virani   ¹ , PhD ;   Florriann Fehr   ⁶ , PhD ;   Alison L Chasteen   ⁷ , PhD ;   Zahra Rahemi   ⁸ , PhD ;   Shirin Vellani   ⁹ , PhD ;   Melissa K Andrew   ¹⁰ , PhD ;   Allison Cammer   ¹¹ , PhD ;   Katherine S McGilton   ¹² , PhD ;   Rory Gowda-Sookochoff   ¹³ , BCom ;   Kate Nanson   ¹ , BSN, RN ;   Karl S Grewal   ¹⁴ , PhD ;   Raymond J Spiteri   ³ , PhD

¹ School of Nursing, Population Health and Aging Rural Research (PHARR) Centre, Thompson Rivers University, Kamloops, BC, Canada

² Department of Medicine, Dalhousie University, Halifax, NS, Canada

³ Department of Computer Science, University of Saskatchewan, Saskatoon, SK, Canada

⁴ Department of Science, Thompson Rivers University, Kamloops, BC, Canada

⁵ Interdisciplinary School of Health Sciences, Faculty of Health Sciences, University of Ottawa, Ottawa, ON, Canada

⁶ School of Nursing, Thompson Rivers University, Kamloops, BC, Canada

⁷ Department of Psychology, University of Toronto, Toronto, ON, Canada

⁸ School of Nursing, Clemson University, Clemson, SC, United States

⁹ Virtual Behavioural Medicine Program, Toronto Rehabilitation Institute, University Health Network, Toronto, ON, Canada

¹⁰ Division of Geriatric Medicine, Dalhousie University, Halifax, NS, Canada

¹¹ College of Pharmacy and Nurtrition, University of Saskatchewan, Saskatoon, SK, Canada

¹² Knowledge, Innovation, Talent, Everywhere (KITE) Research Institute, Toronto Rehabilitation Institute, University Health Network, Toronto, ON, Canada

¹³ Department of Psychology, University of Saskatchewan, Saskatoon, SK, Canada

¹⁴ Department of Psychology, Glenrose Rehabilitation Hospital, Edmonton, AB, Canada