Published on in Vol 9 (2025)
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/69943, first published
.

1 University of Huddersfield, Huddersfield, United Kingdom
2 Marketing Aplicado Lda (Portugal), Lisbon, Portugal
3 University of Teeside, North Yorkshire, Middlesbrough, United Kingdom
*these authors contributed equally
