Exploring Consumers’ Negative Electronic Word-of-Mouth of 5 Military Hospitals in Taiwan Through SERVQUAL and Flower of Services: Web Scraping Analysis

Ching-Yuan Huang   ¹ , PhD ;   Po-Chun Lee   ^{2, 3, 4} , MD, PhD ;   Long-Hui Chen   ⁵ , PhD

¹ Department of Marketing Management, SHU-TE University, Kaohsiung, Taiwan

² Department of Internal Medicine, Kaohsiung Armed Forces General Hospital, Kaohsiung, Taiwan

³ Institute of Medical Science and Technology, National Sun Yat-sen University, Kaohsiung, Taiwan

⁴ General Education Center, R.O.C Naval Academy, Kaohsiung, Taiwan

⁵ Department of Business Management, National Kaohsiung Normal University, Kaohsiung, Taiwan