Published on in Vol 6, No 7 (2022): July

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/38156, first published .
Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study

Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study

Developing the Message Assessment Scale for Tobacco Prevention Campaigns: Cross-sectional Validation Study

Jessica M Rath   1, 2, 3 , MPH, PhD ;   Siobhan N Perks   1 , MPH ;   Kenneshia N Williams   1 , MS, PhD ;   Tracy Budnik   4 , MBA ;   John Geraci   5 , MBA ;   Donna M Vallone   1, 2, 6 , MPH, PhD ;   Elizabeth C Hair   1, 2, 6 , PhD

1 Truth Initiative Schroeder Institute, Washington, DC, United States

2 Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United States

3 Department of Behavioral and Community of Health, University of Maryland School of Public Health, College Park, MD, United States

4 Bridge Analytics, Limited Liability Company, Mendham, NJ, United States

5 Crux Research, Honeoye Falls, NY, United States

6 School of Global Public Health, New York University, New York, NY, United States

Corresponding Author: