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Messaging and Information in Mental Health Communication on Social Media: Computational and Quantitative Analysis

Messaging and Information in Mental Health Communication on Social Media: Computational and Quantitative Analysis

Smith-Frigerio [6] examined 2 mental health advocacy groups’ social media strategy. She found their messaging included awareness-raising strategies, support of various policy initiatives, and the promotion of diversity and inclusivity. Another study followed 3 mental health organizations’ messages and engagement for a year and noted that content focused on mental health received more engagement as compared to relationship building or event promotion [9].

Rebecca K Ivic, Amy Ritchart, Shaheen Kanthawala, Heather J Carmack

JMIR Infodemiology 2025;5:e48230