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This paper is in the following e-collection/theme issue:

Research Letter (49) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1977) E-Health Policy and Health Systems Innovation (375) Cyberpharmacies (62) Mass Media/Social Media Communication and Campaigns (606) Pharmacovigilance (181)

Published on in Vol 10 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/91024, first published .
Medical Students and Clinicians’ Perceptions of Social Media Direct-to-Consumer Advertising and Medication Requests

Medical Students and Clinicians’ Perceptions of Social Media Direct-to-Consumer Advertising and Medication Requests

Medical Students and Clinicians’ Perceptions of Social Media Direct-to-Consumer Advertising and Medication Requests

Authors of this article:

Erin Willis1 Author Orcid Image ;   Samuel M Tham2 Author Orcid Image ;   Janelle Applequist3 Author Orcid Image ;   Delaney Fouts4 Author Orcid Image ;   Ayra Ali5 Author Orcid Image ;   Charles Mulkey5 Author Orcid Image ;   Natali Shaver5 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Erin Willis   1 , PhD, MPH ;   Samuel M Tham   2 , PhD ;   Janelle Applequist   3 , PhD ;   Delaney Fouts   4 , BA ;   Ayra Ali   5 , BA ;   Charles Mulkey   5 , BA ;   Natali Shaver   5 , BA

1 Advertising, Public Relations, and Design, University of Colorado Boulder, Boulder, CO, United States

2 Department of Journalism and Media Communication, Colorado State University, Fort Collins, CO, United States

3 Zimmerman School of Advertising and Mass Communication, University of South Florida, Tampa, FL, United States

4 School of Medicine, University of Colorado Anschutz Medical Campus, Aurora, CO, United States

5 School of Medicine, University of Missouri–Kansas City, Kansas City, MO, United States

Corresponding Author:

  • Erin Willis, PhD, MPH
  • Advertising, Public Relations, and Design, University of Colorado Boulder
  • 1511 University Ave, 478 UCB
  • Boulder, CO 80309
  • United States
  • Phone: 1 4175931005
  • Email: erin.willis@colorado.edu