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Formative Evaluation of Non-Ehealth Innovations (223) Public Health (274) Smoking Cessation (654) Prevention and Health Promotion (1490) Mass Media/Social Media Communication and Campaigns (606) Behavioural Surveillance for Public Health (318)

Published on in Vol 10 (2026)

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Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/85802, first published .
Effects of a Modified Exposure Claim for an e-Cigarette on Claim Comprehension, Behavioral Intentions, and Risk Perceptions Among US Adult Tobacco Users and Nonusers: Randomized Experimental Study

Effects of a Modified Exposure Claim for an e-Cigarette on Claim Comprehension, Behavioral Intentions, and Risk Perceptions Among US Adult Tobacco Users and Nonusers: Randomized Experimental Study

Effects of a Modified Exposure Claim for an e-Cigarette on Claim Comprehension, Behavioral Intentions, and Risk Perceptions Among US Adult Tobacco Users and Nonusers: Randomized Experimental Study

Authors of this article:

Pierpaolo Magnani1 Author Orcid Image ;   Medy Ehtesham1 Author Orcid Image ;   Alexandre Soulan1 Author Orcid Image ;   Gerd Kallischnigg2 Author Orcid Image ;   Christopher Russell3 Author Orcid Image ;   Steve Roulet1 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Pierpaolo Magnani   1 , BSc ;   Medy Ehtesham   1 , MPH, PhD ;   Alexandre Soulan   1 , MSc ;   Gerd Kallischnigg   2 , MSc ;   Christopher Russell   3 , PhD ;   Steve Roulet   1 , BSc

1 Philip Morris International, Neuchâtel, Switzerland

2 ARGUS- Statistics and Information Systems in Environment and Health GmbH, Berlin, Germany

3 Russell Burnett Research and Consultancy, Glasgow, United Kingdom

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