Published on in Vol 10 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/82889, first published .
Digital Health Communication and Vaccine Confidence in Mexico Using Aggregated Randomized Brand Lift Studies: Secondary Analysis

Digital Health Communication and Vaccine Confidence in Mexico Using Aggregated Randomized Brand Lift Studies: Secondary Analysis

Digital Health Communication and Vaccine Confidence in Mexico Using Aggregated Randomized Brand Lift Studies: Secondary Analysis

Berenice Muñoz Cordero   1, 2, 3 , MD, PD, MBA ;   Rodrigo Romero Feregrino   1, 2, 4, 5, 6 * , MD, MBA ;   Raul Romero Feregrino   1, 2, 4, 6, 7 * , MD, PD ;   Raúl Romero Cabello   1, 2, 4, 6, 8, 9 * , MD, PD ;   Valeria Magali Rocha Rocha   10 * , MSc ;   Roberto Martinez-Medina   4 , MD ;   Liliana Aline Fernández Urrutia   4 * , MD

1 Asociación Mexicana de Vacunología, Mexico City, Mexico

2 Instituto Para el Desarrollo Integral de la Salud (IDISA), Mexico City, Mexico

3 Department of Pediatrics, Hospital General de Cuajimalpa IMSS-Bienestar, Mexico City, Mexico

4 Saint Luke School of Medicine, Mexico City, Mexico

5 Employer Sector CONCAMIN, Technical Council, Instituto Mexicano del Seguro Social, Mexico City, Mexico

6 Academia Mexicana de Pediatria, Mexico City, Mexico

7 Department of Pediatric Infectology, Pediatrics Hospital “Dr. Sylvester Frenk Freund” 21st Century National Medical Center, Instituto Mexicano del Seguro Social, Mexico City, Mexico

8 Department of Infectology, Hospital General de Mexico, Mexico City, Mexico

9 Department of Microbiology and Parasitology, Universidad Nacional Autónoma de México, Mexico City, Mexico

10 Life Sciences and Health Sciences, Universidad Popular Autónoma del Estado de Puebla, Puebla, Mexico

*these authors contributed equally

Corresponding Author:

  • Rodrigo Romero Feregrino, MD, MBA
  • Instituto Para el Desarrollo Integral de la Salud (IDISA)
  • Av. Cuauhtemoc 271 int. 101, Col. Roma, Alc. Cuauhtémoc
  • Mexico City 06700
  • Mexico
  • Phone: 52 5555840843
  • Email: drrodrigo@idisalud.com