The Mechanism of Online Health Information Seeking Switching to Online Medical Consultation: Cross-Sectional Study

Lijiang Zhang   ^{1, 2 *} , PhD ;   Jingjing Xia   ^{1 *} , MS ;   Hui Chen   ^{1 *} , MS ;   Yang Bai   ^{3, 4, 5} , PhD ;   Jun Wang   ^{4, 5} , PhD ;   Liuan Wang   ^{6, 7, 8} , PhD ;   Wenjie Ren   ² , PhD

¹ School of Health Management, Henan Medical University, Xinxiang, Henan, China

² Institutes of Health Central Plains, Henan Medical University, Xinxiang, Henan, China

³ School of Public Administration and Policy, Renmin University of China, Beijing, China

⁴ Center for Health Policy Research and Evaluation, Renmin University of China, Beijing, China

⁵ Healthy China Institute, Renmin University of China, Beijing, China

⁶ School of Management, Beijing Institute of Technology, Beijing, China

⁷ Social Science Domain, Beijing Institute of Technology, Zhuhai, China

⁸ Qionghai Hospital of Traditional Chinese Medicine, Qionghai, China

*these authors contributed equally