Communication Strategies for Tick-Borne Disease Prevention Among US Cattle Producers: Quasi-Experimental Study on Message Framing and Source Credibility
Communication Strategies for Tick-Borne Disease Prevention Among US Cattle Producers: Quasi-Experimental Study on Message Framing and Source Credibility
Cheng-Xian Yang
1
, PhD ;
Lauri M Baker
2
, PhD ;
Jessica Czipulis
3
, MSci
1
Graduate Institute of Bio-Industry Management, College of Agriculture and Natural Resources, National Chung Hsin University, Taichung City, Taiwan
2
Department of Agricultural Education and Communication, Center for Public Issues Education in Agriculture and Natural Resources, University of Florida, Gainesville, FL, United States
3
Department of Agricultural Education and Communication, College of Agricultural and Life Sciences, University of Florida, Gainesville, FL, United States
Corresponding Author:
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Lauri M Baker, PhD
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Department of Agricultural Education and Communication
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Center for Public Issues Education in Agriculture and Natural Resources, University of Florida
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1408 Sabal Palm Drive, Level 2, P.O. Box 110126
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Gainesville, FL 32611
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United States
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Phone:
1 3522732093
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Email: lauri.m.baker@ufl.edu