Published on in Vol 9 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/77239, first published .
Communication Strategies for Tick-Borne Disease Prevention Among US Cattle Producers: Quasi-Experimental Study on Message Framing and Source Credibility

Communication Strategies for Tick-Borne Disease Prevention Among US Cattle Producers: Quasi-Experimental Study on Message Framing and Source Credibility

Communication Strategies for Tick-Borne Disease Prevention Among US Cattle Producers: Quasi-Experimental Study on Message Framing and Source Credibility

Cheng-Xian Yang   1 , PhD ;   Lauri M Baker   2 , PhD ;   Jessica Czipulis   3 , MSci

1 Graduate Institute of Bio-Industry Management, College of Agriculture and Natural Resources, National Chung Hsin University, Taichung City, Taiwan

2 Department of Agricultural Education and Communication, Center for Public Issues Education in Agriculture and Natural Resources, University of Florida, Gainesville, FL, United States

3 Department of Agricultural Education and Communication, College of Agricultural and Life Sciences, University of Florida, Gainesville, FL, United States

Corresponding Author:

  • Lauri M Baker, PhD
  • Department of Agricultural Education and Communication
  • Center for Public Issues Education in Agriculture and Natural Resources, University of Florida
  • 1408 Sabal Palm Drive, Level 2, P.O. Box 110126
  • Gainesville, FL 32611
  • United States
  • Phone: 1 3522732093
  • Email: lauri.m.baker@ufl.edu