Published on in Vol 9 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/60398, first published .
Sexual and Gender Minority Adolescents’ Preferences for HIV Pre-Exposure Prophylaxis Social Marketing Campaigns: Qualitative Preimplementation Study

Sexual and Gender Minority Adolescents’ Preferences for HIV Pre-Exposure Prophylaxis Social Marketing Campaigns: Qualitative Preimplementation Study

Sexual and Gender Minority Adolescents’ Preferences for HIV Pre-Exposure Prophylaxis Social Marketing Campaigns: Qualitative Preimplementation Study

Kathryn Macapagal   1, 2, 3 , PhD ;   Juan Pablo Zapata   1, 2 , PhD ;   Junye Ma   4 , MA, MS ;   Jacob D Gordon   1, 5 , MSW, PhD ;   Christopher Owens   6 , MPH, PhD ;   Silvia Valadez-Tapia   7 , MA ;   Peter Cummings   2, 3 , MA, MPH ;   Nathan Walter   8 , PhD ;   Jim Pickett   9

1 Institute for Sexual and Gender Minority Health and Wellbeing, Northwestern University, Chicago, IL, United States

2 Department of Medical Social Sciences, Feinberg School of Medicine, Northwestern University, Chicago, IL, United States

3 Department of Psychiatry & Behavioral Sciences, Feinberg School of Medicine, Northwestern University, Chicago, IL, United States

4 Joint Doctoral Program in Clinical Psychology, San Diego State University/University of California San Diego, San Diego, CA, United States

5 College of Nursing, University of Cincinnati, Cincinnati, United States

6 Department of Health Behavior, School of Public Health, Texas A&M University, College Station, TX, United States

7 AIDS Foundation Chicago, Chicago, IL, United States

8 Department of Communication Studies, School of Communication, Northwestern University, Evanston, IL, United States

9 Jim Pickett Consulting, Chicago, IL, United States

Corresponding Author:

  • Kathryn Macapagal, PhD
  • Institute for Sexual and Gender Minority Health and Wellbeing
  • Northwestern University
  • 625 N Michigan Ave, Suite 1400
  • Chicago, IL, 60611
  • United States
  • Phone: 1 312 503 3605
  • Fax: 1 312 503 6700
  • Email: kathryn.macapagal@northwestern.edu