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Stigma of Dementia on Social Media During World Alzheimer’s Awareness Month: Thematic Analysis of Posts

Stigma of Dementia on Social Media During World Alzheimer’s Awareness Month: Thematic Analysis of Posts

Studies show that dementia-related stigma (negative attitudes, stereotypes, and discrimination) results in social exclusion and self-internalization, and it contributes to delayed dementia diagnoses [4-6]. Moreover, dementia-related stigma can lead to health inequity [7], negative stereotypes [8], and health care discrimination [9-12]. Emerging research has started to examine dementia discourse on social media. More specifically, recent studies have reported stigmatizing language on social media [13-17].

Juanita-Dawne Bacsu, Jasmine Cassy Mah, Ali Akbar Jamali, Christine Conanan, Samantha Lautrup, Corinne Berger, Dylan Fiske, Sarah Fraser, Anila Virani, Florriann Fehr, Alison L Chasteen, Zahra Rahemi, Shirin Vellani, Melissa K Andrew, Allison Cammer, Katherine S McGilton, Rory Gowda-Sookochoff, Kate Nanson, Karl S Grewal, Raymond J Spiteri

JMIR Form Res 2025;9:e72775