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Research by Cleghorn et al [36] used health economic simulation modeling to assess the cost-effectiveness of a hypothetical mass media campaign in New Zealand that promotes the uptake of weight loss m Health technologies. Along with numerous other parameters, the authors used the results of a 2014 meta-analysis of mobile device interventions to quantify how much weight loss could occur [17]. The authors found that such a campaign was not cost-effective in the base case analysis [36].
JMIR Form Res 2022;6(4):e29291
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