Published on in Vol 7 (2023)
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/49263, first published
.
1 Department of Business Organization and Marketing, Universidad Pablo de Olavide, Seville, Spain
2 Centro de Investigación, Innovación y Desarrollo de Tecnologías Aplicadas y Emergentes - CIIDTAE, Universidad del Azuay, Cuenca, Ecuador
*all authors contributed equally