Published on in Vol 7 (2023)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/48850, first published .
Risk, Trust, and Emotion in Online Pharmacy Medication Purchases: Multimethod Approach Incorporating Customer Self-Reports, Facial Expressions, and Neural Activation

Risk, Trust, and Emotion in Online Pharmacy Medication Purchases: Multimethod Approach Incorporating Customer Self-Reports, Facial Expressions, and Neural Activation

Risk, Trust, and Emotion in Online Pharmacy Medication Purchases: Multimethod Approach Incorporating Customer Self-Reports, Facial Expressions, and Neural Activation

Authors of this article:

Semra Ersöz1 Author Orcid Image ;   Anika Nissen2 Author Orcid Image ;   Reinhard Schütte3 Author Orcid Image

Semra Ersöz   1 , RPh ;   Anika Nissen   2 , Dr rer pol ;   Reinhard Schütte   3 , Dr rer pol

1 Institute for Marketing and Retail, Faculty of Economic Sciences, University of Duisburg-Essen, Essen, Germany

2 Institute for Business Administration, Faculty of Economic Sciences, University of Hagen, Hagen, Germany

3 Institute for Computer Science and Business Information Systems, Faculty of Economic Sciences, University of Duisburg-Essen, Essen, Germany

Corresponding Author: