Reaching Populations at Risk for HIV Through Targeted Facebook Advertisements: Cost-Consequence Analysis

John J Hanna   ^{1, 2} , MD ;   Sameh N Saleh   ¹ , MD ;   Christoph U Lehmann   ^{1, 3, 4, 5} , MD ;   Ank E Nijhawan   ² , MD, MPH ;   Richard J Medford   ^{1, 2} , MD

¹ Clinical Informatics Center, University of Texas Southwestern Medical Center, Dallas, TX, United States

² Division of Infectious Diseases and Geographic Medicine, University of Texas Southwestern Medical Center, Dallas, TX, United States

³ Department of Bioinformatics, University of Texas Southwestern Medical Center, Dallas, TX, United States

⁴ Department of Population and Data Sciences, University of Texas Southwestern, Dallas, TX, United States

⁵ Department of Pediatrics, University of Texas Southwestern, Dallas, TX, United States