Published on in Vol 6, No 4 (2022): April
Preprints (earlier versions) of this paper are
available at
https://preprints.jmir.org/preprint/29291, first published
.
![The Cost-effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Weight Loss: Updated Modeling Study The Cost-effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Weight Loss: Updated Modeling Study](https://asset.jmir.pub/assets/25fe645a1dab9fd20b48cfbd3fbcfcc0.png 480w,https://asset.jmir.pub/assets/25fe645a1dab9fd20b48cfbd3fbcfcc0.png 960w,https://asset.jmir.pub/assets/25fe645a1dab9fd20b48cfbd3fbcfcc0.png 1920w,https://asset.jmir.pub/assets/25fe645a1dab9fd20b48cfbd3fbcfcc0.png 2500w)
1 Department of Public Health, University of Otago, Wellington, New Zealand