A Pilot Randomized Controlled Trial of a Digital Intervention Aimed at Improving Food Purchasing Behavior: The Front-of-Pack Food Labels Impact on Consumer Choice Study

Richard A Harrington   ¹ , PhD ;   Peter Scarborough   ¹ , DPhil ;   Charo Hodgkins   ² , PhD ;   Monique M Raats   ² , PhD ;   Gill Cowburn   ¹ , DPhil ;   Moira Dean   ³ , PhD ;   Aiden Doherty   ⁴ , PhD ;   Charlie Foster   ⁵ , PhD ;   Edmund Juszczak   ⁶ , CStat, CSci ;   Cliona Ni Mhurchu   ⁷ , PhD ;   Naomi Winstone   ⁸ , PhD ;   Richard Shepherd   ² , PhD ;   Lada Timotijevic   ² , PhD ;   Mike Rayner   ¹ , DPhil

¹ Centre on Population Approaches for Non-Communicable Disease Prevention, Nuffield Department of Population Health, University of Oxford, Oxford, United Kingdom

² Food, Consumer Behaviour and Health Research Centre, Faculty of Health & Medical Sciences, University of Surrey, Guildford, United Kingdom

³ Institute for Global Food Security, School of Biological Sciences, Queen's University Belfast, Belfast, United Kingdom

⁴ Big Data Institute, Nuffield Department of Population Health, University of Oxford, Oxford, United Kingdom

⁵ Centre for Exercise, Nutrition and Health Sciences, School for Policy Studies, University of Bristol, Bristol, United Kingdom

⁶ National Perinatal Epidemiology Unit, Nuffield Department of Population Health, University of Oxford, Oxford, United Kingdom

⁷ National Institute for Health Innovation, School of Population Health, University of Auckland, Auckland, New Zealand

⁸ Department of Higher Education, University of Surrey, Guildford, United Kingdom