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Crisis Communication About the Maui Wildfires on TikTok: Content Analysis of Engagement With Maui Wildfire–Related Posts Over 1 Year

Crisis Communication About the Maui Wildfires on TikTok: Content Analysis of Engagement With Maui Wildfire–Related Posts Over 1 Year

Guided by SMCC theory, this study examined public engagement with Tik Tok content related to the Maui wildfire to understand its role in digital health communication during disasters.

Jim P Stimpson, Aditi Srivastava, Ketan Tamirisa, Joseph Keaweʻaimoku Kaholokula, Alexander N Ortega

JMIR Form Res 2025;9:e67515