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The Necessity of Regulating Drinking Scenes on Social Media Platforms Focusing on YouTube Sulbang Videos: Public Opinion From Surveys and YouTube Content Analysis

The Necessity of Regulating Drinking Scenes on Social Media Platforms Focusing on YouTube Sulbang Videos: Public Opinion From Surveys and YouTube Content Analysis

Furthermore, the popularity of sulbang (alcohol-drinking broadcasts) on You Tube, a prominent social media platform, has increased exposure to alcohol-related content, which has become more provocative over time [24,25]. In addition, social media platforms like You Tube lack age restrictions for viewing alcohol-related broadcasts, allowing children and adolescents to easily access these sulbang videos, potentially influencing their positive perceptions of drinking [14-16].

HyoRim Ju, HyeWon Lee, Juyoung Choi, EunKyo Kang

JMIR Form Res 2025;9:e65162