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Reporting of Differences in Taste Between Branded and Unbranded Cigarettes by Smokers Blinded to Cigarette Branding: Within-Person, Randomized Crossover Study

Reporting of Differences in Taste Between Branded and Unbranded Cigarettes by Smokers Blinded to Cigarette Branding: Within-Person, Randomized Crossover Study

A known sensory factor that influences smokers’ product acceptance and satisfaction is pictorial warnings on tobacco products [21]. The recently implemented plain tobacco packaging regulation in Saudi Arabia was accompanied by the implementation of a new set of pictorial warnings that was more prominent compared with the previously implemented ones. This change was the first in terms of changing pictorial warnings since their introduction in Saudi Arabia in August 2011 [21].

Nasser F F BinDhim, Nora A Althumiri, Mada H Basyouni, Rasha A Almubark, Zaied Alkhamaali, Weam Banjar, Mohammed Zamakhshary, Khaled M AlKattan

JMIR Form Res 2021;5(5):e24446