e.g. mhealth
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Vitality UK is a health and life insurance company that offers Vitality Active Rewards, a reward program for staying active. Vitality’s Active Rewards program was the subject of an observational real-world study in 2019. The researchers found that larger long-term incentives alone did not increase physical activity or prolong engagement as effectively as when combined with smaller immediate incentives.
JMIR Form Res 2024;8:e50041
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Delay discounting quantifies a subject’s relative preference for more smaller, immediate rewards over large, delayed rewards. Stated another way, delay discounting can be defined as the perceived value of a reward based on the temporal delay in the receipt of the reward.
JMIR Form Res 2024;8:e48954
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Although differences among individuals exist, the general pattern found is one wherein “people grab immediate rewards and avoid immediate costs in a way our long-run selves do not appreciate” [10]. Present bias has been shown to apply to health behavior in general [11] and to physical activity specifically [12].
J Med Internet Res 2022;24(10):e38339
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They may compensate for the lack of recognition or rewards for those who share their data. Empirical studies on data sharing indicate that recognition and credit can be major concerns of researchers [2,6-9]. The salience of granting due credit was also underlined when the World Wide Antimalarial Resistance Network data platform became operational.
J Med Internet Res 2022;24(1):e25983
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Rewards are reinforcers of behavior that can be given for attempts to reach a goal and for reaching the goal [9]. In line with the CALO-RE taxonomy [9], only rewards that incentivize performing PA behaviors were considered and not rewards that incentivize study participation. A total of 12 studies (29 different intervention arms) met these criteria.
Regarding technical implementations, 6 different delivery systems were used, such as websites (n=14).
JMIR Mhealth Uhealth 2021;9(1):e16282
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This can be aligned to the long- and short-term rewards leading to motivation levels: those focusing on longer-term rewards (fitness and appearance) are less likely to continue with a physical activity program than those focusing on the instant rewards of enjoyment and social interaction. This can be explained by systematic biases toward immediate reward in human behavior, known as present bias [8].
JMIR Mhealth Uhealth 2019;7(7):e12445
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