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Accordingly, this study proposes the following hypothesis: newspaper and radio exposure (hypothesis 2a), television exposure (hypothesis 2b), and cell phone exposure (hypothesis 2c) mediate the effects of cognitive social capital on protective behavior intention, and newspaper and radio exposure (hypothesis 2d), television exposure (hypothesis 2e), and cell phone exposure (hypothesis 2f) mediate the effects of structural social capital on protective behavior intention.
JMIR Form Res 2024;8:e53608
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Research teams have used a variety of recruitment methods to seek participants, with one such strategy being radio advertising. Recruiting for research through radio advertisements has been a popular strategy for decades [7], and its appeal lies in the ability to reach a wide audience with limited effort on behalf of the study team.
J Med Internet Res 2020;22(9):e16752
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Conversely, traditional mass media communication sources (eg, television, radio, newspapers, and billboards) are historically high impact, but they can be expensive and do not necessarily target specific populations [8].
JMIR Public Health Surveill 2018;4(1):e8
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