e.g. mhealth
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Previous studies have used purchase intention questions as an outcome when objective measurements of purchasing behavior are not possible [52-57]. Previous research has measured and experimentally compared this engagement by participants with brands and advertisements on social media.
J Med Internet Res 2025;27:e53188
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All student purchasing data was centrally collected by the online provider, reducing any risk of intervention contamination between the groups.
The “Click & Crunch High Schools” intervention is described in full elsewhere [13]. The intervention was underpinned by the principals of choice architecture and sought to encourage the purchase of healthier (ie, “everyday”) items from the school’s online canteen menu.
J Med Internet Res 2024;26:e51108
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Perceived risk is suggested to be powerful in explaining customer behavior because customers tend to avoid mistakes more than to maximize utility during purchasing [14-16]. It can be defined as a loss or negative consequence incurred by the consumer when purchasing a particular product and thereby depends on what is acquired and how or where the acquisition takes place [17-19].
JMIR Form Res 2023;7:e48850
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