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Social Network Analysis of e-Cigarette–Related Social Media Influencers on Twitter/X: Observational Study

Social Network Analysis of e-Cigarette–Related Social Media Influencers on Twitter/X: Observational Study

While there are no official definitions or hard thresholds for a social media influencer, most previous studies have defined influencers as social media users who have a large number of followers, remain relevantly active, and gain financial rewards from their activities on social media platforms [32-34]. On Instagram, e-cigarette influencers often promote different brands of e-cigarette products [32,35].

Runtao Zhou, Zidian Xie, Qihang Tang, Dongmei Li

JMIR Form Res 2024;8:e53666

Patterns of Promotional Content by Dermatology Influencers on TikTok

Patterns of Promotional Content by Dermatology Influencers on TikTok

Based on the precedent for identifying Instagram influencers, we employed two criteria to define influencer status [4]. The first criteria required accounts to have ≥500,000 followers; the second required being featured in the top 100 posts across all hashtags ≥3 times. Promotional content was defined per the Federal Trade Commission: any disclosures (hashtags, text, or video content indicating advertisement, ambassadors, discounts, or tags) in the influencers’ 9 most recent posts or biography [5].

Varun K Ranpariya, Ramie Fathy, Brian Chu, Sonia Wang, Jules B Lipoff

JMIR Dermatol 2022;5(1):e34935

Sexual Health Influencer Distribution of HIV/Syphilis Self-Tests Among Men Who Have Sex With Men in China: Secondary Analysis to Inform Community-Based Interventions

Sexual Health Influencer Distribution of HIV/Syphilis Self-Tests Among Men Who Have Sex With Men in China: Secondary Analysis to Inform Community-Based Interventions

Nonetheless, it remains unexplored whether sexual health influencer status is associated with greater promotion of HIV/STI self-testing among peers, especially peers who have less access to testing. The primary objective of this study was to evaluate whether sexual health influencer MSM are more effective at encouraging HIV/STI self-testing among their peers compared to noninfluencers.

Nancy Yang, Dan Wu, Yi Zhou, Shanzi Huang, Xi He, Joseph Tucker, Xiaofeng Li, Kumi M Smith, Xiaohui Jiang, Yehua Wang, Wenting Huang, Hongyun Fu, Huanyu Bao, Hongbo Jiang, Wencan Dai, Weiming Tang

J Med Internet Res 2021;23(6):e24303

Exploring the Characteristics and Behaviors of Nurses Who Have Attained Microcelebrity Status on Instagram: Content Analysis

Exploring the Characteristics and Behaviors of Nurses Who Have Attained Microcelebrity Status on Instagram: Content Analysis

Owing to the interactive nature of Instagram and the ability to identify the number of followers a specific user possesses, a behavior demonstrated by some Instagram users of purposefully cultivating and amassing a substantial Web-based following has become a recognized phenomenon, that is, if a social media user gains both substantial attention and a distinct following within their group of followers, they are said to have attained influencer or microcelebrity status on social media [4-8].

Hanna Kerr, Richard Booth, Kimberley Jackson

J Med Internet Res 2020;22(5):e16540