e.g. mhealth
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Perceived risk is suggested to be powerful in explaining customer behavior because customers tend to avoid mistakes more than to maximize utility during purchasing [14-16]. It can be defined as a loss or negative consequence incurred by the consumer when purchasing a particular product and thereby depends on what is acquired and how or where the acquisition takes place [17-19].
JMIR Form Res 2023;7:e48850
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Our review of these sources suggests that the strongest telehealth businesses will eventually stabilize and achieve continued growth by adapting to customer needs and innovating within the sector. Ultimately, there is cause for optimism and the long-term outlook on telehealth stocks should be bullish, especially for those companies best positioned to capitalize on the benefits these technologies provide over in-person care.
J Med Internet Res 2023;25:e35857
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How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit
Digital communication channels offer great benefits to marketers for understanding customer behavior to bring customer centricity to the core of digital marketing strategies. The buyer persona concept was designed specifically for digital marketing strategies and is linked with the concept of the buyer persona spring, as outlined by Heinze et al [1]. Buyer personas can also be applied within the health domain and are useful for marketing health-related initiatives.
JMIR Form Res 2022;6(11):e41489
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The searches were screened for customer ratings of 4 stars and above. Products such as bandages or household items were excluded. Finally, only products that included the term “shingles” in the product title, description, Customer Reviews, or Customer Question and Answer were included in the final analysis. Product listings without mention of “shingles” in the product title, description, Customer Reviews, or Customer Question and Answer were excluded.
JMIR Dermatol 2021;4(1):e24971
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