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Risk, Trust, and Emotion in Online Pharmacy Medication Purchases: Multimethod Approach Incorporating Customer Self-Reports, Facial Expressions, and Neural Activation

Risk, Trust, and Emotion in Online Pharmacy Medication Purchases: Multimethod Approach Incorporating Customer Self-Reports, Facial Expressions, and Neural Activation

Participants were asked to buy well-known OTC painkillers (ibuprofen) and redeem the prescribed antithrombosis injection (Clexane). The task was completed once both medications were added to the shopping cart. The search task had to be executed on both online pharmacies; the order was randomized for each participant.

Semra Ersöz, Anika Nissen, Reinhard Schütte

JMIR Form Res 2023;7:e48850