e.g. mhealth
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Skip search results from other journals and go to results- 1 JMIR Formative Research
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Reach is the number of people who saw a message appeal at least once.
Impressions: number of times a message appeal is served to a user (includes repeat exposures).
Engagements: number of actions (reactions, shares, comments, and clicks) taken upon seeing the message appeal.
Post reactions: specific type of engagement that allows users to interact with a message appeal based on sentiment.
JMIR Form Res 2023;7:e43720
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