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Social Network Analysis of e-Cigarette–Related Social Media Influencers on Twitter/X: Observational Study

Social Network Analysis of e-Cigarette–Related Social Media Influencers on Twitter/X: Observational Study

Our findings will provide a more compressive understanding of the differences between different types of e-cigarette influencers, discern the types of prevailing discussions within each influencer’s network, reveal the social network structure of e-cigarette–related influencers on Twitter, and provide a potentially novel intervention strategy for effectively disseminating health-related information for future antivaping campaigns.

Runtao Zhou, Zidian Xie, Qihang Tang, Dongmei Li

JMIR Form Res 2024;8:e53666

Characterizing e-Cigarette–Related Videos on TikTok: Observational Study

Characterizing e-Cigarette–Related Videos on TikTok: Observational Study

By comparison, in general, the user engagement in antivaping Tik Tok videos is higher than that of provaping videos. As shown in Table 1, the median number of likes for antivaping videos is 21,400 likes per video, while it is 8146 likes per video for provaping videos. Similarly, the median number of comments (190 vs 62), shares (98 vs 49), and plays (169,350 vs 73,900) for antivaping videos are higher than that for provaping videos.

Zidian Xie, Siyu Xue, Yankun Gao, Dongmei Li

JMIR Form Res 2023;7:e42346