e.g. mhealth
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Skip search results from other journals and go to results- 13 Journal of Medical Internet Research
- 5 JMIR Formative Research
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- 1 JMIR Mental Health
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Platforms such as Google and Meta have created user-friendly interfaces that make low-cost digital advertising accessible to almost anyone with a credit card. Many of these services offer data for users to make sense of audience engagement and select specific advertisement features.
J Med Internet Res 2024;26:e50871
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Moreover, to our knowledge, no study has combined both tobacco prevention messages and general advertising in the same environment—similar to real-life daily environments—to investigate whether being exposed to general advertising will interfere with the processing of tobacco prevention campaigns.
J Med Internet Res 2024;26:e49344
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Does Male Skin Care Content on Instagram Neglect Skin Cancer Prevention?
Traditional advertising for male-focused skin care was mostly related to beard care, razors, and shaving products, and men historically were less likely to be receptive to targeted marketing content overall [5]. However, social media may have shifted attitudes such that influencer endorsements are now the most reliable form of outreach to both men and women [6].
JMIR Dermatol 2024;7:e50431
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Some participants also suggested posting the messages on several social media platforms (16/609, 2.6%), as well as using patient or celebrity endorsement (9/609, 1.5%) or advertising an incentive (7/609, 1.1%).
Themes extracted from the content analysis for each of the messages.
This randomized web-based experiment examined the effectiveness of adding behavioral messages to Twitter advertisements for participant recruitment in a real-world case-control study (CLOCS).
JMIR Form Res 2024;8:e48538
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They found that more advertising leads to more requests for the advertised medicines and to more prescriptions. Indeed, if patients, after watching a prescription drug advertisement, go to the doctor and ask for this very medication to be prescribed, it is easy to imagine that the visit would end with a prescription signed [17].
J Med Internet Res 2023;25:e40616
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While it is understood that advertising by alternative cancer providers is a source of harmful misinformation, an important area yet to be explored is how alternative cancer treatment providers utilize paid social media advertising products and tools to market their services.
JMIR Infodemiology 2023;3:e43548
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Suicide Prevention Using Google Ads: Randomized Controlled Trial Measuring Engagement
Although Google Ads may use past browsing history to present advertisements that the individual is likely to engage with, the user can erase all data Google has collected [13] or opt out of personalized advertising [14]. Furthermore, personal information, such as email, is never collected or shared without express permission [15].
Ethics approval was not required for this study as only deidentified, pre-existing data are reported in aggregate.
JMIR Ment Health 2023;10:e42316
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Tobacco advertising plays an important role in shaping tobacco-related knowledge, attitudes, and behaviors among youths [4]. A substantial body of evidence links advertising exposure with key factors that lead to youth tobacco use, such as curiosity about smoking, tobacco brand awareness, positive attitudes, and intentions to smoke [5-7].
JMIR Infodemiology 2023;3:e41969
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There has been a documented shift in advertising expenditures within the smokeless tobacco product category between 2018 and 2020, with the majority of recent promotional spending on nicotine pouches as compared to conventional smokeless tobacco and snus [13]. One paper reviewed 50 pieces of direct mail advertising for 3 brands of nicotine pouch products (Velo, on!
JMIR Form Res 2023;7:e39146
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Despite the constant evolution of social media platforms, advertising, and marketing, humor has been a staple that has withstood the tests of social media evolution. The engagement that is provoked when humor is at the forefront of any message allows for reader engagement through collective laughter and relatability [8]. A meme can be best described as a photo with a witty caption. Memes are often created to be pop-culturally themed pictures with words that are either captioned or overlaid on the photo.
JMIR Hum Factors 2023;10:e40244
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