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A Design-Led Theory of Change for a Mobile Game App (Go Nisha Go) for Adolescent Girls in India: Multimix Methodology Study

A Design-Led Theory of Change for a Mobile Game App (Go Nisha Go) for Adolescent Girls in India: Multimix Methodology Study

Go Nisha Go is the first of a suite of games under the aegis of the Game of Choice, Not Chance (GOC) project implemented by Howard Delafield International, LLP, a US- and India-based behavioral insights firm. The project uses a hybrid of interactive story-based video games, comprehensive education e-learning tools, simulations, and web portals that challenge players to make decisions and choices within the game, based on realistic scenarios.

Lalita Shankar, Anvita Dixit, Susan Howard

JMIR Form Res 2023;7:e43085