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In the first, over 1000 US smokers were provided a nonmarketed heated tobacco product for use over a 6-week period and recorded their tobacco product use using a daily electronic diary (e Diary) [10]. A similarly sized AUS was conducted to assess the use of a marketed ONP among adult US smokers and smokeless tobacco product users [11]. End points included complete substitution of combustible cigarette by the new products and reductions in levels of combustible cigarette use.
JMIR Form Res 2022;6(8):e37573
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