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A Pilot Randomized Controlled Trial of a Digital Intervention Aimed at Improving Food Purchasing Behavior: The Front-of-Pack Food Labels Impact on Consumer Choice Study

A Pilot Randomized Controlled Trial of a Digital Intervention Aimed at Improving Food Purchasing Behavior: The Front-of-Pack Food Labels Impact on Consumer Choice Study

This study reports on a pilot 2-arm equal allocation parallel randomized controlled trial (RCT) of a digital intervention that incorporated a number of behavior change techniques. The intervention consists of a password-protected website where users can access tailored feedback on previous purchases of ready meals and pizzas, set goals for behavior change, and model and practice the recommended healthy shopping behavior.

Richard A Harrington, Peter Scarborough, Charo Hodgkins, Monique M Raats, Gill Cowburn, Moira Dean, Aiden Doherty, Charlie Foster, Edmund Juszczak, Cliona Ni Mhurchu, Naomi Winstone, Richard Shepherd, Lada Timotijevic, Mike Rayner

JMIR Form Res 2019;3(2):e9910