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The involvement of such professions in these conversations would make sense, given that Twitter is a social media platform that is used for engaging in public, large-scale, health-related, and oftentimes stigmatized conversations (Tenzek et al, unpublished data, 2022) [19,61]. In practice, this can be helpful for health professionals who need to locate continuing education credits or are interested in attending workshops related to ACP.
JMIR Form Res 2022;6(4):e35795
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Many marketing scholars have demonstrated the important role of customer reviews (ie, experience-based information) in e-commerce among various cultures [16,18,19]. For example, Utz et al [19] demonstrated that consumer reviews of stores had stronger effects on consumer behaviors than the overall reputation of the stores in the Netherlands.
J Med Internet Res 2016;18(3):e25
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