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A Crowdsourcing Open Contest to Design a Latino-Specific COVID-19 Campaign: Mixed Methods Analysis
The finalists were personally notified and were announced to the public via community partner social media pages, including a weekly live video segment on a popular CBO Facebook page. The winner was also recognized on the campaign website with a photo and a quote sharing their inspiration for participating.
JMIR Form Res 2022;6(5):e35764
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The measures of active online engagement include contest submissions, page follows (unique users who subscribed to page update alerts), page visits (unique users who visited a page), and demographic (age range and sex) and geographic (city and country) information about unique users who visit the social media pages or contest website. Finally, the reach will be measured by the number of unique users who passively viewed any posted content from the contest’s Twitter, Facebook, or Instagram pages.
JMIR Res Protoc 2020;9(1):e15590
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