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An Evaluation of the Boys Do Cry Suicide Prevention Media Campaign on Twitter: Mixed Methods Approach

An Evaluation of the Boys Do Cry Suicide Prevention Media Campaign on Twitter: Mixed Methods Approach

Pirkis and colleagues found that self-reliance, a dominant masculine norm in Western countries, was associated with suicidal thinking in a large sample (n=13,884) of Australian men [15]. Similarly, a large evidence synthesis of 78 studies comprising 19,453 individuals found that adherence to certain masculine norms, such as self-reliance, emotional control, power over women, and being a playboy, was strongly associated with risk factors for suicidal thoughts and behaviors [16].

Simone Scotti Requena, Jane Pirkis, Dianne Currier, Mike Conway, Simon Lee, Jackie Turnure, Jennifer Cummins, Angela Nicholas

JMIR Form Res 2023;7:e49325