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- 74 Journal of Medical Internet Research
- 29 JMIR Formative Research
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On January 25, 2023, following the success of the soft launch, wider recruitment was launched with a media campaign composed of traditional media (TV news, radio, and newspaper) and social media (Twitter, Facebook, and Instagram) strategies. A variety of media coverage, including online news articles [30-33] and TV and radio news slots, was arranged for the launch date.
J Med Internet Res 2025;27:e75116
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Race and Ethnicity in Facebook Images and Text: Thematic Analysis
A total of 68% of adults in the United States reported that they have used Facebook at some point, with the racial and ethnic breakdown of users being 69% White, 67% Asian, 66% Hispanic, and 64% Black [1]. Facebook activity varies by race, with racially minoritized groups practicing more content creation and engagement related to race and ethnicity compared to White users and engaging more in the explicit self-presentation of racial and ethnic identities as salient [2-5].
JMIR Form Res 2025;9:e62713
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The Informed Choice Project was initiated to combat misinformation by having volunteers address vaccine-hesitant comments on the social media platform, Facebook. The goal of the Informed Choice Project was to directly address vaccine hesitancy sentiment (eg, comments on Facebook posts) by empowering health care professionals to engage with vaccine-hesitant individuals and counteract the spread of vaccine misinformation through tailored messaging.
J Med Internet Res 2025;27:e65361
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Boosting Blood Donations Through Facebook Engagement: Randomized Controlled Field Trial
Because of the persuasive nature of the blood bank’s Facebook posts, we hypothesize that exposure to these posts will lead to the following:
Hypothesis 4. New and current blood bank Facebook followers will be more likely to show up for their first blood donation (both the NDE and the regular first donation) compared with nonfollowers.
Hypothesis 5. New and current blood bank Facebook followers will have donated more frequently compared with nonfollowers after 1 year.
J Med Internet Res 2025;27:e64740
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We downloaded participants’ phone contact information and Facebook network information. We attempted the download of phone contacts and Facebook friends one time, and if the download was not successful then we considered that participants’ data to be missing at random.
We developed and tested a fuzzy matching algorithm (ie, deterministic linking algorithm) with a set of identifiers that provided a match result across confidant, sexual, phone contact, and Facebook networks.
JMIR Public Health Surveill 2025;11:e64497
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Although we created the copy for 66 Facebook ads based on our 18 personas and general wording around health conditions or well-being, given budget constraints, we chose a subset of 7 ads for posting on Facebook (Multimedia Appendix 1).
JMIR Mhealth Uhealth 2025;13:e56329
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Popular Treatments of Psoriasis on Social Media: Google Trends Analysis
Notably, two widely used resources in the psoriasis community are the “Psoriasis” group on Facebook and “r/Psoriasis” on Reddit, which collectively have over 110,000 users worldwide. We aimed to analyze the most frequently mentioned treatments on these forums while also exploring how interest has evolved over time. By comparing patient discussions with search trends, this research provides valuable insights into treatment preferences and shifts in public awareness.
JMIR Dermatol 2025;8:e70067
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For social media platform, we segmented participants to review stimuli on either Facebook or Instagram. For age, participants in the Facebook segment were further segmented into either “adults” (18-61 years of age) or “older adults” (62 years of age or older). Participants in the Instagram segment were further segmented into either “younger adults” (18-24 years of age) or “adults” (25 years of age or older).
J Med Internet Res 2025;27:e67361
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Recruiting Young People for Digital Mental Health Research: Lessons From an AI-Driven Adaptive Trial
Morgan et al [6] used a range of internet-based methods to recruit for the Mood Memos depression prevention study, including Facebook, emails, search engine advertisements, and forum posts, and reported that advertising on Google was more cost-effective than Facebook advertising (Aus $12 [US $7.46] per recruited participant vs Aus $19.89 [US $12.37] per recruited participant) in signing up participants.
J Med Internet Res 2025;27:e60413
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We conducted a content analysis of Instagram and Facebook posts for all Vuse products over a 28-month period (October 2019 to February 2022), including both after the Vuse PMTA was submitted and before and after Vuse Solo was authorized, to address the following two questions: (1) what are the specific Vuse brands being marketed on official social media channels over this time period? and (2) do posts about Vuse products on Facebook and Instagram contain potentially youth-appealing themes?
JMIR Form Res 2024;8:e54661
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