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With this urgency in mind, we designed the Making Genetic Testing Accessible (MAGENTA) study to evaluate a new model of providing genetic testing that will potentially address the low uptake of genetic testing for women at risk for ovarian cancer. The MAGENTA study was a 4-arm noninferiority trial, using a multistep web-based communication system to deliver a combination of pre- and posttest electronic and phone-based genetic education and counseling and genetic testing results.
JMIR Form Res 2022;6(10):e34055
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Using Social Media to Facilitate Communication About Women’s Testing: Tool Validation Study
Advertisements and posts were created with tone and imagery in mind, focusing on content related to ovarian cancer research that elicited a combination of the following concepts adapted from Batterham [43]:
Content instills a sense of collaboration, conveying the idea that one is participating in research as a member of a team to address a health problem (in this case, ovarian cancer was framed as the problem).
JMIR Form Res 2022;6(9):e35035
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