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Building the Business Case for an Inclusive Approach to Digital Health Measurement With a Web App (Market Opportunity Calculator): Instrument Development Study

Building the Business Case for an Inclusive Approach to Digital Health Measurement With a Web App (Market Opportunity Calculator): Instrument Development Study

This led to the creation of the DATAcc Market Opportunity Calculator for inclusive development [15]. The data underlying the DATAcc Market Opportunity Calculator were drawn from publicly available sources. The US Census’s 2017 National Population Projections were used to determine the relative size of population segments across key “inclusion vectors,” such as age groups, race and ethnicity, and levels of educational attainment [13].

Mitchell Tang, Yashoda Sharma, Jennifer C Goldsack, Ariel Dora Stern

JMIR Form Res 2023;7:e45713